The stimulus for the convention is that in the middle of May 2011, Sarah Ling's sister, Jane, was diagnosed with an aggressive form of cancer and was given no hope of survival; she was too ill and weak for any kind of treatment the hospital could offer.
Whilst still in the hospital, Sarah implemented a treatment regime which encompassed diet, naturopathic treatments, chirokinetic therapy, reflexology, etc and these continued when Jane was allowed home. Sarah was determined to give her sister hope, as opposed to the stark no-hope option that the medical staff gave, and she & the family shielded Jane from the negativity.
Three weeks after diagnosis, having maintained a strict diet and the treament regimen continuing, Jane was declared to be well enough to have chemotherapy. As it was the only option offered to her by mainstream medicine, Jane made the decision to have the chemotherapy. Before giving her the drugs, the oncology nurse remarked to Jane how well she looked as, indeed, she did!
Jane became extremely ill a few hours following the chemotherapy and was re-admitted to hospital and nearly died that night. Somehow she pulled through, but very sadly died three weeks later.